Title Brand Product / Service Entrant Company Country Production Company Country Award
A10 Best Integrated Content Campaign
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG* HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG* / TBWA\HONG KONG HONG KONG
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai* CHINA PROFERO Shanghai CHINA
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai* CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE* AUSTRALIA
Gold Spike
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai* INDIA
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne* AUSTRALIA PRODIGY Sydney AUSTRALIA
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing* CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE* SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY* AUSTRALIA
Silver Spike
PROTECT YOUR IDOL
CASTROL / MAGNATEC
MINDSHARE CHINA Shanghai* / GROUPM Beijing CHINA DRAGON TV Shanghai CHINA