Title Brand Product / Service Entrant Company Country Production Company Country Award
A04 Best Use or Integration of User-Generated Content
MADE BETTER BY YOU
IKEA HONG KONG / 2013 CATALOGUE
OGILVY & MATHER GROUP HONG KONG* HONG KONG
MAHINDRA XUV500 MEMORABLE STORIES SHORT FILM FESTIVAL
MAHINDRA 4 WHEELERS / MAHINDRA XUV500
HUNGAMA DIGITAL SERVICES Mumbai* INDIA
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo* JAPAN
Silver Spike
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo* JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong* HONG KONG
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul* / PREVIEW NETWORKS Copenhagen SOUTH KOREA / DENMARK SNEEK UNITED KINGDOM
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai* INDIA
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur* MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
Short List
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG* / AGENDA Hong Kong HONG KONG
A05 Best Use or Integration of Experiential Events
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland* NEW ZEALAND
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA* THE PHILIPPINES SHOESTRING Makati City THE PHILIPPINES
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO* JAPAN TAIYO KIKAKU Tokyo JAPAN
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE* SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG* HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok* THAILAND
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong* HONG KONG
MTV BLOC PARTY
MTV / MTV BLOC PARTY
VIACOM18 MEDIA Mumbai* / MTV INDIA Mumbai INDIA
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila* THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo* JAPAN RHIZOMATIKS Tokyo JAPAN
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo* JAPAN
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai* INDIA
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai* INDIA
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY* / LEO BURNETT CHICAGO AUSTRALIA / USA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
TABLET MAN
TOSHIBA / TOSHIBA TABLET
GREAT WORKS Tokyo* / GREAT WORKS CHINA Shanghai JAPAN / CHINA TAIYO KIKAKU Tokyo JAPAN
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo* JAPAN AVALANCHE Tokyo JAPAN
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC / LEE NIGHTSKINS
OGILVY SHANGHAI* CHINA
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland* NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul* SOUTH KOREA PLANIT Seoul SOUTH KOREA
Silver Spike
TWIST ‘N’ GO
BAYER / BEROCCA
MEDIACOM Sydney* / CAPTIV8 AUSTRALIA
TWISTED FOOTBALL
NESTLÉ / MILO CANS
OGILVY MALAYSIA Kuala Lumpur* MALAYSIA DIRECTOR'S THINK TANK Kuala Lumpur MALAYSIA
Short List
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY
DENTSU Tokyo* JAPAN SONICJAM Tokyo / AKARI Tokyo JAPAN
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai* CHINA
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo* JAPAN
CORNETTO MUSIC ICONS
UNILEVER / WALLS CORNETTO
GROUPM Karachi / MINDSHARE PAKISTAN Karachi PAKISTAN NJ PRODUCTIONS Karachi PAKISTAN
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE* AUSTRALIA
Grand Prix
'FEVICOL SE' - THE SONG
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai* INDIA ARBAAZ KHAN PRODUCTION Mumbai INDIA
HTC ONE CHANCE CAMPAIGN
HTC / HTC ONE CELL PHONE
ZENITHOPTIMEDIA Shanghai* CHINA NEWCAST Shanghai CHINA
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA / NISSAN PATROL
WHYBIN\TBWA MELBOURNE* AUSTRALIA INFINITY SQUARED Sydney AUSTRALIA
Bronze Spike
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong* HONG KONG
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney* AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Short List
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE* SINGAPORE SET Tokyo / THE GUNNERY Singapore JAPAN / SINGAPORE
THE MOSQUITO HATER
SOFFELL / SOFFELL ANTI MOSQUITO REPELLENT LOTION
OMD THAILAND Bangkok* / CREATIVE SPIKE Bangkok THAILAND
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo* JAPAN MAZRI Tokyo JAPAN
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland* NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA / SPACE BROTHERS
PARTY Tokyo* / BIRDMAN Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Silver Spike
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur* MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA
HAKUHODO Tokyo* JAPAN AOI PRO. Tokyo JAPAN
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul* SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver Spike
LOVE ALWAYS PREVAILS WITH TEFAL
TEFAL / TEFAL FUZZY LOGIC RICE COOKER
MAXUS COMMUNICATIONS Singapore* SINGAPORE
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo* SRI LANKA 24 FRAMES Colombo SRI LANKA
Bronze Spike