RUN NAVI

TitleRUN NAVI
ClientPUMA JAPAN
Product / ServicePUMA RUNNING
CategoryA09. Best use or integration of digital or social media
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Contributing Company BEACON COMMUNICATIONS Tokyo, JAPAN
Contributing Company 2 BIRDMAN Tokyo, JAPAN
Production Company PUZZLE Tokyo, JAPAN

Results

How far do you want to go today? What sights do you want to hit? Encountering new sights stimulates a runner's curiosity. And curiosity makes each run even more exciting. On the other hand, so many runners feel bored of running on the same route on the daily runs. Just by setting your "mood of the day" within RUN NAVI, you can dynamically find your own personalized route and "sights of the town", synchronously updated on Google Maps and Google Places. And its sound navigation notifies you of turning points, also letting you know when you've reached your chosen sights. Furthermore, your unique encounters with sights on running can be also posted and shared with others. Evoke your curiosity with RUN NAVI.

Puma Running draw the audience only from its PC site, mobile site and AD cards delivered on retails, without any banner-ads. However, this application ranked No.1 popular App in its category on App Store, that spontaneously drove more audience to downloads.

"Mood of the day" x "technology" = Innovation for everyday running Puma Running would like to inspire runners by putting JOY in everyday running. And RUN NAVI succeeded in putting a new JOY by evoking them with its innovation. This app achieved over 100,000 downloads in the first 3 week alone, and ranked as No.1 popular App in its category on App Store.

Credits

Name Company Position
Yuki Ono/Ken'ichi Ogino/Suguru Tachikawa Wondrous Inc/Edp Graphic Works Sound Designer/Art Direction/Motion Design (Online Film)
Naoki Kasama Camera
Takamichi Saito/Ayumi Matsumoto Puzzle Inc. Production Manager/Production Assistant (Online Film)
Ryuichi Hasegawa Puzzle Inc. Director/Editor (Online Film)
Gyosei Okada Puzzle Inc. Producer (Online Film)
Tomohiro Ishikuni Futurek Engineer
Ken Hirose Futurek Production Manager (App)
Muneaki Kanda Futurek Technical Director
Jun'ichi Arakawa/Yuya Murase Birdman Animation (App)
Yoichi Kanazawa Birdman Director (Site/App)
Junya Hoshikawa Birdman Art Director/Designer
Roy Ryo Tsukiji Birdman Interactive Director
Norio Serizawa Beacon Communications K.k. Account Director
Takuro Amada Strategic Planner
Masayoshi Kato Beacon Communications K.k Creative Planner
Yusuke Morotomi Beacon Communications K.k. Art Director
Yoshihiro Ito Beacon Communications K.k. Account Supervisor
Yongbom Seo Beacon Communications K.k. Agency Producer/Copywriter
Ryutaro Seki Beacon Communications K.k. Creative Planner/Copywriter
Shunsuke Kakinami Beacon Communications K.k. Creative Director