TABLET MAN

TitleTABLET MAN
ClientTOSHIBA
Product / ServiceTOSHIBA TABLET
CategoryA05. Best Use or Integration of Experiential Events
EntrantGREAT WORKS Tokyo, JAPAN
Entrant Company GREAT WORKS Tokyo, JAPAN
Contributing Company GREAT WORKS Tokyo, JAPAN
Contributing Company 2 GREAT WORKS CHINA Shanghai, CHINA
Production Company TAIYO KIKAKU Tokyo, JAPAN

The Campaign

It needs somebody knows Singapore's marketing situation. But general speaking, now in Asia, we found people usually spend more time alone with the smart device in public or even with friends. How can we encourage people to get together physically, express themselves and share it.

Results

Now in Asia, we found people usually spend more time alone with the smart device in public or even with friends. How can we encourage people to get together physically, express themselves and share it? We creates Tablet Man, who represents the leading innovation of Toshiba Japan as a unique symbol. Tablet Man is an interactive wearable technology system developed for Toshiba's asia market campaign 'future you'. This Tablet Man garment stands as a platform for connecting individuals with interactive activities, giving people a opportunity to experience the Toshiba technology and building a new relationship with this brand. Tablet Man is equipped with a number of Toshiba tablet screens, which are meant to invite people interacting with these tablets, and ask people to leave their wishes and own stories there, as a voice for the future - everything will be recorded and shared via social networks such as Facebook and youtube in the real time. The Tablet man captures people’s response with embedded sensors, and controls the sequence of EL responsive lights which illuminate its costume. The 'tablet man' is designed for traveling around whole asia, offering a unique, exciting interactive experience to the public.

TabletMan is equipped with a number of Toshiba tablet screens, inviting people interacting with them, and asking people to leave their wishes and own stories as a voice for the future - everything will be recorded and shared via Facebook and YouTube immediately. Also, TabletMan captures people’s response with embedded sensors, and controls the sequence of EL responsive lights. During the interaction, people also experienced Toshiba latest tablet product, lots of people who participated the events asked us full product information and shops. Facebook fans think Toshiba is cool brand, and willing to try the new product.

A considerable number of media reports gained without spending any media fees. Approx. 90,000 fans on Facebook, over 350,000 views for campaign movies on YouTube and 36,404,738 impressions in only 4 months.

Credits

Name Company Position
Takuro Watabe Director/Dp
Oki Kobayashi Taiyo Kikaku Producer
Kevin Lee Editor
Momo Shou Art Director
Double Du Associate Creative Director
Junichi Saito Account Director
Angel Ye Great Works China Chief Creative Officer
Kasumi Kanazawa Great Works Production Manager
Yo Suzuki Great Works Executive Creative Director
Takafumi Arai Toshiba Client Superviser