THE STORY OF BASIC IMMUNOLOGY

TitleTHE STORY OF BASIC IMMUNOLOGY
ClientKYOWA HAKKO KIRIN
Product / ServiceKYOWA HAKKO KIRIN BRAND
CategoryA09. Best use or integration of digital or social media
Entrant1-10DESIGN Kyoto, JAPAN
Entrant Company 1-10DESIGN Kyoto, JAPAN
Contributing Company 1-10DESIGN Kyoto, JAPAN
Contributing Company 2 BILCOM Tokyo, JAPAN

The Campaign

The web comic series "SHIN-KOTAI MONOGATARI" (The story of an new antibody discovery) has been drawn for Kyowa Hakko Kirin, a pharmaceutical company, by Mr.Ryo Koshino, a Japanese comic artist and author, to explain about antibodies and immunities.

Results

Our goal was to deepen ordinary people's understanding of the business and the researches on antibodies and immunities by Kyowa Hakko Kirin. The leading character's explanations are made to be easy to understand about familiar diseases such as hay fever and allergies.

We made proposals such as the collaboration with 6 popular voice actors, and the coloring of the comic manuscripts, for both PC & Smartphone websites. We also added not only voice-over but also sound effects to the PC website to make it more impressive and inspiring. In addition, it was a new challenge that each main character has 2 kinds of voice-over, so users can enjoy 8 different voice combinations.

It became a hot topic in a variety of media at the time released a teaser site. When you publish a web site, including the fan of writer, Views improved at once by an avid fan of professional voice actor. Views of an article that was featured for the website and they can also log 300 000 PV or more.

Credits

Name Company Position
Shogo Matsuda 1-10design Inc. Markup Engineer
Takako Sakai 1-10design Inc. Designer
Mayumi Tsujio 1-10design Inc. Motion Designer
Yoshiki Negishi 1-10design Inc. Frontend/Markup Engineer
Yukihiro Sasae 1-10design Inc. Motion Director/Motion Designer
Masayuki Hirao 1-10design Inc. Flash Developer
Teppei Shiina 1-10design Inc. Producer
Kodo Nakano 1-10design Inc. Art Director
Takuya Sejima 1-10design Inc. Planner/Director