REMOTE ROMANCE

TitleREMOTE ROMANCE
ClientGOOGLE
Product / ServiceGOOGLE+ HANGOUTS
CategoryA09. Best use or integration of digital or social media
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Contributing Company HAKUHODO Tokyo, JAPAN
Media Agency SIX Tokyo, JAPAN
Production Company TYO PRODUCTIONS Tokyo, JAPAN

The Campaign

This digital branded entertainment was planned to reach a worldwide audience.

Results

Challenge Branding Google Hangouts, as the communication tool of the future. Solution Hangouts is not just a video chat tool but a tool of Remote Presence We teamed up with Hirohiko Araki, an internationally known artist who has a unique style of visualizing the soul that is remotely operated from a distance. We developed a system of Remote Presence by integrating the video chat application with the physical art installation. “Remote Presence System”, “Remote Romance”. As users started the Hangouts app, they were synced to "Remote Romance" at Araki’s exhibition. They explored around the midnight museum remotely, yet freely and had fun looking at and actually getting their hands on the exhibited artworks. This was done through live streaming all over the world.

As users started the Hangouts app, they were synced to "Remote Romance" at Araki’s exhibition. They explored around the midnight museum remotely, yet freely and had fun looking at and actually getting their hands on the exhibited artworks. This was done through live streaming all over the world. Fans from over 100 countries worldwide experienced the communication of the future with Hangouts.

It was a huge hit. Free publicity worth 3 million dollars was gained. Fans from over 100 countries worldwide experienced the communication of the future with Hangouts. With technology and freedom of soul, We can go anywhere we want with no limits.