JAPAN'S FIRST AUTO GENERATED TV PROGRAM

TitleJAPAN'S FIRST AUTO GENERATED TV PROGRAM
ClientFUJI TELEVISION NETWORK
Product / ServiceREAL-TIME VOTING LIVE TV PROGRAM
CategoryA09. Best use or integration of digital or social media
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Contributing Company 2 DENTSU Tokyo, JAPAN
Contributing Company 3 BASCULE Tokyo, JAPAN
Contributing Company CREEK & RIVER Tokyo, JAPAN

The Campaign

The core idea of the program comes from the unresolved question of how to integrate the television and smartphones. Despite many attempts to answer this question raised by our frenzied era of social media, none have yet met with much success.

Results

1. A real-time voting TV program in which viewers, at the end of the day, cast votes about a topic of interest. 2. Voting results were published by major newspapers and news sites and further distributed through social media, generating a new audiece for the following day.

Daily broadcasts drew 1.6 million viewers. Created a content cycle platform that generated a wider audience everyday through the use of social media such as Facebook, Twitter and Mixi.

The 3-minute-long daily program boasted an daily average of 1.6 million viewers and more than 200,000 participants. Voting results were published daily by major newspapers and news sites and further distributed through social media. This drew the attention of new users and generated a wider audience for the program.

Credits

Name Company Position
Hitoshi Hamaguchi Dentsu Inc Chief Producer
Harry Kitajima Bascule Inc Technical Director
Megumi Kasuga Bascule Inc Art Director
Seiji Shiota Bascule Inc Art Director
Kenichiro Tanaka Bascule Inc Chief Producer
Akio Iijima Dentsu Inc Planning Director
Masayoshi Boku Bascule Inc Creative Director
Yuki Kishi Dentsu Inc Senior Creative Director