Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Best Use or Integration of Experiential Events
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
A10 Best Integrated Content Campaign
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
DDB Guangzhou / TRIBAL DDB GUANGZHOU CHINA
A05 Best Use or Integration of Experiential Events
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A08 Best Use or Integration of Gaming
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A06 Best Use or Integration of Music
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A09 Best use or integration of digital or social media
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE / CBS INTERACTIVE Sydney SINGAPORE
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT / CITY OF CHENGDU
OGILVY & MATHER GROUP HONG KONG HONG KONG
A04 Best Use or Integration of User-Generated Content
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG / AGENDA Hong Kong HONG KONG
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A09 Best use or integration of digital or social media
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THIS IS LANDCRUISER COUNTRY
TOYOTA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
A05 Best Use or Integration of Experiential Events
TWIST ‘N’ GO
BAYER / BEROCCA
MEDIACOM Sydney / CAPTIV8 AUSTRALIA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney / NINE NETWORK AUSTRALIA Sydney AUSTRALIA
A10 Best Integrated Content Campaign
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT / THEME PARK
MINDSHARE Hong Kong / HONG KONG DISNEYLAND Hong Kong HONG KONG
A08 Best Use or Integration of Gaming
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER
TBWA\SHANGHAI / ROVIO ESPOO CHINA
A05 Best Use or Integration of Experiential Events
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
A04 Best Use or Integration of User-Generated Content
MAHINDRA XUV500 MEMORABLE STORIES SHORT FILM FESTIVAL
MAHINDRA 4 WHEELERS / MAHINDRA XUV500
HUNGAMA DIGITAL SERVICES Mumbai INDIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing / G2S CREATIVE WORKSHOP Beijing CHINA
A08 Best Use or Integration of Gaming
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A09 Best use or integration of digital or social media
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING / REDWORKS Bejing CHINA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
CNBC STORYBOARD
IBM / SMARTER MARKETING
MINDSHARE Bangalore / CNBC TV18 Mumbai INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CHAMPION GUSTIN: HONESTY AMIDST POVERTY
PEERLESS / CHAMPION DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / GMA NETWORK Quezon City THE PHILIPPINES
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong / BUSPAK Hong Kong HONG KONG
A10 Best Integrated Content Campaign
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong / BUSPAK Hong Kong HONG KONG
A06 Best Use or Integration of Music
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE / BARREL OF DONKEYS Melbourne AUSTRALIA
Silver Spike
A09 Best use or integration of digital or social media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
A10 Best Integrated Content Campaign
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A04 Best Use or Integration of User-Generated Content
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
A09 Best use or integration of digital or social media
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG / TBWA\HONG KONG HONG KONG
A09 Best use or integration of digital or social media
ENTER THE PARTY
NSW GOVERNMENT / HEPATITIS C
MEDIACOM Sydney / 9mm Sydney AUSTRALIA
RESPONSIBLE DRINKING
NSW GOVERNMENT / NSW MINISTRY OF HEALTH
MEDIACOM Sydney / THE PRECINCT Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
LIFE WITH MIXED FEELINGS
BRANDS / SCHISANDRA EXTRACT
McCANN TAIWAN Taipei / FROZEN TIME IMAGE STUDIO Taipei CHINESE TAIPEI
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ROYAL KULITKADA IN DOPPLE TROUBLE BRANDED ANIMATED MOTION COMICS
COCA-COLA FAR EAST / SPARKLING BEVERAGE
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City / ABS -CBN Quezon City THE PHILIPPINES
A05 Best Use or Integration of Experiential Events
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC / LEE NIGHTSKINS
OGILVY SHANGHAI CHINA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP. / CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / ONE MEGA GROUP Manilla THE PHILIPPINES
Short List
A04 Best Use or Integration of User-Generated Content
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
A05 Best Use or Integration of Experiential Events
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
A10 Best Integrated Content Campaign
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A04 Best Use or Integration of User-Generated Content
MADE BETTER BY YOU
IKEA HONG KONG / 2013 CATALOGUE
OGILVY & MATHER GROUP HONG KONG HONG KONG
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
HAHN SUPER DRY 'THE BEER FACTOR'
LION / HAHN SUPER DRY BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney / NINE ENTERTAINMENT CO. Sydney AUSTRALIA
A06 Best Use or Integration of Music
THE MOSQUITO HATER
SOFFELL / SOFFELL ANTI MOSQUITO REPELLENT LOTION
OMD THAILAND Bangkok / CREATIVE SPIKE Bangkok THAILAND