Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo JAPAN THE DIRECTORS ALLIANCE Tokyo JAPAN
A09 Best use or integration of digital or social media
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA VERSUS Sydney AUSTRALIA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE / SNICKERS
STARCOM MEDIAVEST GROUP Sydney / CHANNEL 10 Melbourne AUSTRALIA CHANNEL 10 Melbourne AUSTRALIA
A09 Best use or integration of digital or social media
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA WILL O'ROURKE Sydney AUSTRALIA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
McDONALD'S GETTIN' SERIOUS
McDONALD'S AUSTRALIA / MCDONALD'S
OMD SYDNEY AUSTRALIA PROJEKTA Sydney AUSTRALIA
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A09 Best use or integration of digital or social media
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Best Use or Integration of Music
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Short List
A10 Best Integrated Content Campaign
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Bronze Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THIS IS LANDCRUISER COUNTRY
TOYOTA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
A05 Best Use or Integration of Experiential Events
TWIST ‘N’ GO
BAYER / BEROCCA
MEDIACOM Sydney / CAPTIV8 AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
FISTS OF FUSIAN
NESTLÉ / MAGGI FUSIAN NOODLES
MERCERBELL Sydney AUSTRALIA SMITH & WESTERN Sydney AUSTRALIA
A06 Best Use or Integration of Music
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA / NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA INFINITY SQUARED Sydney AUSTRALIA
Bronze Spike
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney / NINE NETWORK AUSTRALIA Sydney AUSTRALIA
A10 Best Integrated Content Campaign
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
A06 Best Use or Integration of Music
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE / BARREL OF DONKEYS Melbourne AUSTRALIA
Silver Spike
A09 Best use or integration of digital or social media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
A10 Best Integrated Content Campaign
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A09 Best use or integration of digital or social media
ENTER THE PARTY
NSW GOVERNMENT / HEPATITIS C
MEDIACOM Sydney / 9mm Sydney AUSTRALIA
RESPONSIBLE DRINKING
NSW GOVERNMENT / NSW MINISTRY OF HEALTH
MEDIACOM Sydney / THE PRECINCT Sydney AUSTRALIA
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A10 Best Integrated Content Campaign
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY Sydney AUSTRALIA
A05 Best Use or Integration of Experiential Events
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
A10 Best Integrated Content Campaign
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A08 Best Use or Integration of Gaming
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
HAHN SUPER DRY 'THE BEER FACTOR'
LION / HAHN SUPER DRY BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney / NINE ENTERTAINMENT CO. Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE MOVIES
IBM / IBM
OGILVY BEIJING / BEIJING ANTS POWER OF FILM AND TV CULTURE DEVELOPMENT Beijing CHINA
A05 Best Use or Integration of Experiential Events
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai CHINA
A08 Best Use or Integration of Gaming
CLEAR F1 FANTASY CHAMPION APP
UNILEVER / CLEAR ANTI-DANDRUFF SHAMPOO
PHD Shanghai CHINA FUGUMOBILE Shanghai CHINA
A09 Best use or integration of digital or social media
NIKE BEST SEAT IN THE HOUSE 2.0
NIKE / SOCIAL MEDIA SERVICE FOR NIKE FOS 2012
RAZORFISH SHANGHAI CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN Beijing CHINA PIXOMONDO Beijing CHINA
Bronze Spike
A04 Best Use or Integration of User-Generated Content
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN Beijing CHINA PIXOMONDO Beijing CHINA
Silver Spike
A05 Best Use or Integration of Experiential Events
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC / LEE NIGHTSKINS
OGILVY SHANGHAI CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ABO FIRST MONKEY IN SPACE
SOHO CHINA / SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA POINTBLANK London UNITED KINGDOM
Silver Spike
A08 Best Use or Integration of Gaming
ONE DAY CEASEFIRE
PEACE ONE DAY / PUBLIC SERVICE
OGILVY & MATHER SHANGHAI CHINA CMUNE Beijing CHINA
Short List
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE PURSUIT OF PERFECT SOUND
SENNHEISER / SENNHEISER DIGITAL MICROPHONES
PAE MEDIA Beijing CHINA HUA CHENG STUDIO Bejing CHINA
A10 Best Integrated Content Campaign
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
A09 Best use or integration of digital or social media
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
A10 Best Integrated Content Campaign
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA PRO FILM Shanghai CHINA
A08 Best Use or Integration of Gaming
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A09 Best use or integration of digital or social media
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING / REDWORKS Bejing CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing / G2S CREATIVE WORKSHOP Beijing CHINA
A08 Best Use or Integration of Gaming
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER
TBWA\SHANGHAI / ROVIO ESPOO CHINA