Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
A05 Best Use or Integration of Experiential Events
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai CHINA
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A05 Best Use or Integration of Experiential Events
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
A09 Best use or integration of digital or social media
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY
DENTSU Tokyo JAPAN SONICJAM Tokyo / AKARI Tokyo JAPAN
A09 Best use or integration of digital or social media
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
A08 Best Use or Integration of Gaming
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
Silver Spike
A05 Best Use or Integration of Experiential Events
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
A09 Best use or integration of digital or social media
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai / ROARS TECHNOLOGIES Ahmedabad INDIA
A04 Best Use or Integration of User-Generated Content
BIG MAC AWARD
McDONALD'S JAPAN / BIG MAC
DDB JAPAN Tokyo / DESIGN ASSOCIATION Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE YUKFOO ANIMATION Auckland / VHQ Singapore NEW ZEALAND / SINGAPORE
A09 Best use or integration of digital or social media
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
A10 Best Integrated Content Campaign
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A05 Best Use or Integration of Experiential Events
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing / G2S CREATIVE WORKSHOP Beijing CHINA
A10 Best Integrated Content Campaign
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
DDB Guangzhou / TRIBAL DDB GUANGZHOU CHINA
A05 Best Use or Integration of Experiential Events
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN AVALANCHE Tokyo JAPAN
A06 Best Use or Integration of Music
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo JAPAN MAZRI Tokyo JAPAN
A09 Best use or integration of digital or social media
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
A06 Best Use or Integration of Music
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
A09 Best use or integration of digital or social media
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A04 Best Use or Integration of User-Generated Content
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul / PREVIEW NETWORKS Copenhagen SOUTH KOREA SNEEK UNITED KINGDOM
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver Spike
A06 Best Use or Integration of Music
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A04 Best Use or Integration of User-Generated Content
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A08 Best Use or Integration of Gaming
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON/LEO BURNETT Tokyo / BIRDMAN Tokyo JAPAN AMANACREATIVE Tokyo / WOLK Tokyo JAPAN
A09 Best use or integration of digital or social media
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo / BIRDMAN Tokyo JAPAN PUZZLE Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA PRO FILM Shanghai CHINA
A10 Best Integrated Content Campaign
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
A05 Best Use or Integration of Experiential Events
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A09 Best use or integration of digital or social media
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
A04 Best Use or Integration of User-Generated Content
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A09 Best use or integration of digital or social media
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA VERSUS Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE BIG NIGHT
SUBARU / SUBARU FORESTER
ADK JAPAN Tokyo JAPAN GREAT GUNS London UNITED KINGDOM
Bronze Spike
A10 Best Integrated Content Campaign
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A09 Best use or integration of digital or social media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A05 Best Use or Integration of Experiential Events
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
A09 Best use or integration of digital or social media
THE STORY OF BASIC IMMUNOLOGY
KYOWA HAKKO KIRIN / KYOWA HAKKO KIRIN BRAND
1-10DESIGN Kyoto / BILCOM Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo JAPAN THE DIRECTORS ALLIANCE Tokyo JAPAN