Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo JAPAN THE DIRECTORS ALLIANCE Tokyo JAPAN
A09 Best use or integration of digital or social media
THE STORY OF BASIC IMMUNOLOGY
KYOWA HAKKO KIRIN / KYOWA HAKKO KIRIN BRAND
1-10DESIGN Kyoto / BILCOM Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
A09 Best use or integration of digital or social media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A10 Best Integrated Content Campaign
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE BIG NIGHT
SUBARU / SUBARU FORESTER
ADK JAPAN Tokyo JAPAN GREAT GUNS London UNITED KINGDOM
Bronze Spike
A09 Best use or integration of digital or social media
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA VERSUS Sydney AUSTRALIA
A04 Best Use or Integration of User-Generated Content
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
A09 Best use or integration of digital or social media
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
A10 Best Integrated Content Campaign
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA PRO FILM Shanghai CHINA
A09 Best use or integration of digital or social media
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo / BIRDMAN Tokyo JAPAN PUZZLE Tokyo JAPAN
A08 Best Use or Integration of Gaming
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON/LEO BURNETT Tokyo / BIRDMAN Tokyo JAPAN AMANACREATIVE Tokyo / WOLK Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A06 Best Use or Integration of Music
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver Spike
A04 Best Use or Integration of User-Generated Content
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul / PREVIEW NETWORKS Copenhagen SOUTH KOREA SNEEK UNITED KINGDOM
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A09 Best use or integration of digital or social media
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
A06 Best Use or Integration of Music
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
A09 Best use or integration of digital or social media
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
A06 Best Use or Integration of Music
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo JAPAN MAZRI Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN AVALANCHE Tokyo JAPAN
A10 Best Integrated Content Campaign
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
DDB Guangzhou / TRIBAL DDB GUANGZHOU CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing / G2S CREATIVE WORKSHOP Beijing CHINA
A05 Best Use or Integration of Experiential Events
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A10 Best Integrated Content Campaign
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A09 Best use or integration of digital or social media
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE YUKFOO ANIMATION Auckland / VHQ Singapore NEW ZEALAND / SINGAPORE
A04 Best Use or Integration of User-Generated Content
BIG MAC AWARD
McDONALD'S JAPAN / BIG MAC
DDB JAPAN Tokyo / DESIGN ASSOCIATION Tokyo JAPAN
A09 Best use or integration of digital or social media
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai / ROARS TECHNOLOGIES Ahmedabad INDIA
A04 Best Use or Integration of User-Generated Content
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
A05 Best Use or Integration of Experiential Events
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
Silver Spike
A08 Best Use or Integration of Gaming
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
A09 Best use or integration of digital or social media
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY
DENTSU Tokyo JAPAN SONICJAM Tokyo / AKARI Tokyo JAPAN
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A09 Best use or integration of digital or social media
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A05 Best Use or Integration of Experiential Events
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG