Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
A10 Best Integrated Content Campaign
THE SOLO IDOL GROUP
KOSHIDAKA / 1KARA
NIHON KEIZAI ADVERTISING Tokyo / ZENRYOKU Tokyo JAPAN AMANACREATIVE Tokyo / LOKI Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
MADE BETTER BY YOU
IKEA HONG KONG / 2013 CATALOGUE
OGILVY & MATHER GROUP HONG KONG HONG KONG
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo / PRODUCTION I.G. Tokyo JAPAN
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA 24 FRAMES Colombo SRI LANKA
Bronze Spike
A10 Best Integrated Content Campaign
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY Sydney AUSTRALIA
A09 Best use or integration of digital or social media
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
A05 Best Use or Integration of Experiential Events
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
THE TARA SHARMA SHOW- DIARIES OF A NEW MUM (SEASON 2)
JOHNSON'S BABY / BABY SKIN CARE, BATH & HAIR PRODUCTS
JACK IN THE BOX WORLDWIDE Mumbai INDIA THE 120 MEDIA COLLECTIVE Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A10 Best Integrated Content Campaign
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA
A05 Best Use or Integration of Experiential Events
TWIST ā€˜Nā€™ GO
BAYER / BEROCCA
MEDIACOM Sydney / CAPTIV8 AUSTRALIA
A04 Best Use or Integration of User-Generated Content
BIG MAC AWARD
McDONALD'S JAPAN / BIG MAC
DDB JAPAN Tokyo / DESIGN ASSOCIATION Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CLICK
HEALTH PROMOTION BOARD / BREATHE.SG
OMD APAC Singapore SINGAPORE FILM HEADQUARTERS Brisbane AUSTRALIA
A10 Best Integrated Content Campaign
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A05 Best Use or Integration of Experiential Events
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN AVALANCHE Tokyo JAPAN
A10 Best Integrated Content Campaign
DRIVING CHANGE WITH CALTEX
CHEVRON / CALTEX
MEC ACCESS Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
A08 Best Use or Integration of Gaming
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CHAMPION GUSTIN: HONESTY AMIDST POVERTY
PEERLESS / CHAMPION DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / GMA NETWORK Quezon City THE PHILIPPINES
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP. / CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / ONE MEGA GROUP Manilla THE PHILIPPINES
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
SAY I LOVE YOU THIS CHINESE NEW YEAR
NAGA DDB MALAYSIA / CHINESE NEW YEAR GREETINGS
NAGA DDB MALAYSIA Selangor MALAYSIA EFFECTORY MUSIC Kuala Lumpur MALAYSIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
A09 Best use or integration of digital or social media
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT / CITY OF CHENGDU
OGILVY & MATHER GROUP HONG KONG HONG KONG
A08 Best Use or Integration of Gaming
CLEAR F1 FANTASY CHAMPION APP
UNILEVER / CLEAR ANTI-DANDRUFF SHAMPOO
PHD Shanghai CHINA FUGUMOBILE Shanghai CHINA
A05 Best Use or Integration of Experiential Events
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
A06 Best Use or Integration of Music
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Short List
A10 Best Integrated Content Campaign
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Bronze Spike
A06 Best Use or Integration of Music
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE SET Tokyo / THE GUNNERY Singapore JAPAN / SINGAPORE
A04 Best Use or Integration of User-Generated Content
ARE U FRESH ENUF
COLGATE PALMOLIVE (INDIA) / COLGATE MAXFRESH
MEC Mumbai / MTV INDIA Mumbai INDIA
A09 Best use or integration of digital or social media
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ALAGANG WILKINS: MOMS KNOW BEST BRANDED MINI-SERIES
COCA-COLA FAR EAST / DISTILLED DRINKING WATER
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES SPARK FILMS Makai City THE PHILIPPINES
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
MANUAL
BEETV / DOCOMO D-VIDEO
MORI Tokyo / DENTSU Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
PONDS FACE MY LOVE
UNILEVER / FACIAL WASH
OGILVYONE WORLDWIDE Manila / LOUDBOX STUDIOS Makati City THE PHILIPPINES WHISK PRODUCTIONS Makati City THE PHILIPPINES
A06 Best Use or Integration of Music
'FEVICOL SE' - THE SONG
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai INDIA ARBAAZ KHAN PRODUCTION Mumbai INDIA
A09 Best use or integration of digital or social media
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA WILL O'ROURKE Sydney AUSTRALIA
A06 Best Use or Integration of Music
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo JAPAN MAZRI Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul / PREVIEW NETWORKS Copenhagen SOUTH KOREA SNEEK UNITED KINGDOM
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney / NINE NETWORK AUSTRALIA Sydney AUSTRALIA
A09 Best use or integration of digital or social media
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A04 Best Use or Integration of User-Generated Content
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A05 Best Use or Integration of Experiential Events
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
A08 Best Use or Integration of Gaming
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A09 Best use or integration of digital or social media
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA