Title Brand Product / Service Entrant Company Location Production Company Location Award
A04 Best Use or Integration of User-Generated Content
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A06 Best Use or Integration of Music
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A09 Best use or integration of digital or social media
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
A04 Best Use or Integration of User-Generated Content
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
A05 Best Use or Integration of Experiential Events
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
A10 Best Integrated Content Campaign
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE FIRECRACKER FILMS London UNITED KINGDOM
Short List
A09 Best use or integration of digital or social media
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A08 Best Use or Integration of Gaming
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
A05 Best Use or Integration of Experiential Events
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
TWIST ‘N’ GO
BAYER / BEROCCA
MEDIACOM Sydney / CAPTIV8 AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
MANUAL
BEETV / DOCOMO D-VIDEO
MORI Tokyo / DENTSU Tokyo JAPAN
LIFE ISN'T OVER YET (ZINDAGI ABHI BAKI HAI)
BIRLA SUN LIFE INSURANCE / WEALTH WITH PROTECTION SOLUTIONS
JWT INDIA Mumbai / COLORS VIACOM 18 MEDIA Mumbai INDIA EXPLORERS New Delhi INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
LIFE WITH MIXED FEELINGS
BRANDS / SCHISANDRA EXTRACT
McCANN TAIWAN Taipei / FROZEN TIME IMAGE STUDIO Taipei CHINESE TAIPEI
A09 Best use or integration of digital or social media
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA WILL O'ROURKE Sydney AUSTRALIA
A05 Best Use or Integration of Experiential Events
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN AVALANCHE Tokyo JAPAN
A10 Best Integrated Content Campaign
PROTECT YOUR IDOL
CASTROL / MAGNATEC
MINDSHARE CHINA Shanghai / GROUPM Beijing CHINA DRAGON TV Shanghai CHINA
A09 Best use or integration of digital or social media
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT / CITY OF CHENGDU
OGILVY & MATHER GROUP HONG KONG HONG KONG
A10 Best Integrated Content Campaign
DRIVING CHANGE WITH CALTEX
CHEVRON / CALTEX
MEC ACCESS Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
A06 Best Use or Integration of Music
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE SET Tokyo / THE GUNNERY Singapore JAPAN / SINGAPORE
A05 Best Use or Integration of Experiential Events
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA PRO FILM Shanghai CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ROYAL KULITKADA IN DOPPLE TROUBLE BRANDED ANIMATED MOTION COMICS
COCA-COLA FAR EAST / SPARKLING BEVERAGE
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City / ABS -CBN Quezon City THE PHILIPPINES
ALAGANG WILKINS: MOMS KNOW BEST BRANDED MINI-SERIES
COCA-COLA FAR EAST / DISTILLED DRINKING WATER
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES SPARK FILMS Makai City THE PHILIPPINES
A04 Best Use or Integration of User-Generated Content
ARE U FRESH ENUF
COLGATE PALMOLIVE (INDIA) / COLGATE MAXFRESH
MEC Mumbai / MTV INDIA Mumbai INDIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE CUBE
DANONE / MIZONE
OMD CHINA Shanghai / FUSE Shanghai CHINA DRAGON TV Shanghai CHINA
A10 Best Integrated Content Campaign
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY Sydney AUSTRALIA
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A08 Best Use or Integration of Gaming
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON/LEO BURNETT Tokyo / BIRDMAN Tokyo JAPAN AMANACREATIVE Tokyo / WOLK Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
A06 Best Use or Integration of Music
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
A09 Best use or integration of digital or social media
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
A08 Best Use or Integration of Gaming
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A09 Best use or integration of digital or social media
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A04 Best Use or Integration of User-Generated Content
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA THE PHILIPPINES SHOESTRING Makati City THE PHILIPPINES
A09 Best use or integration of digital or social media
REMOTE ROMANCE
GOOGLE / GOOGLE+ HANGOUTS
SIX Tokyo / HAKUHODO Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
GOOGLE MAPS TREASURE PROJECT
GOOGLE / GOOGLE MAPS
SIX Tokyo / HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CLICK
HEALTH PROMOTION BOARD / BREATHE.SG
OMD APAC Singapore SINGAPORE FILM HEADQUARTERS Brisbane AUSTRALIA
A09 Best use or integration of digital or social media
THE NEGOTIATION
HEINEKEN ASIA PACIFIC / HEINEKEN
TEQUILA\SINGAPORE Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
A10 Best Integrated Content Campaign
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT / THEME PARK
MINDSHARE Hong Kong / HONG KONG DISNEYLAND Hong Kong HONG KONG
A06 Best Use or Integration of Music
HTC ONE CHANCE CAMPAIGN
HTC / HTC ONE CELL PHONE
ZENITHOPTIMEDIA Shanghai CHINA NEWCAST Shanghai CHINA
A09 Best use or integration of digital or social media
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
A05 Best Use or Integration of Experiential Events
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT Seoul SOUTH KOREA
Silver Spike
A09 Best use or integration of digital or social media
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE / CBS INTERACTIVE Sydney SINGAPORE
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
CNBC STORYBOARD
IBM / SMARTER MARKETING
MINDSHARE Bangalore / CNBC TV18 Mumbai INDIA