Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Best Use or Integration of Gaming
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A10 Best Integrated Content Campaign
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
A05 Best Use or Integration of Experiential Events
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
HAHN SUPER DRY 'THE BEER FACTOR'
LION / HAHN SUPER DRY BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney / NINE ENTERTAINMENT CO. Sydney AUSTRALIA
A10 Best Integrated Content Campaign
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT / THEME PARK
MINDSHARE Hong Kong / HONG KONG DISNEYLAND Hong Kong HONG KONG
A09 Best use or integration of digital or social media
GOOGLE MAPS TREASURE PROJECT
GOOGLE / GOOGLE MAPS
SIX Tokyo / HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney / NINE NETWORK AUSTRALIA Sydney AUSTRALIA
A08 Best Use or Integration of Gaming
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON/LEO BURNETT Tokyo / BIRDMAN Tokyo JAPAN AMANACREATIVE Tokyo / WOLK Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA THE PHILIPPINES SHOESTRING Makati City THE PHILIPPINES
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
FISTS OF FUSIAN
NESTLÉ / MAGGI FUSIAN NOODLES
MERCERBELL Sydney AUSTRALIA SMITH & WESTERN Sydney AUSTRALIA
A09 Best use or integration of digital or social media
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A06 Best Use or Integration of Music
'FEVICOL SE' - THE SONG
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai INDIA ARBAAZ KHAN PRODUCTION Mumbai INDIA
A10 Best Integrated Content Campaign
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
A09 Best use or integration of digital or social media
ENTER THE PARTY
NSW GOVERNMENT / HEPATITIS C
MEDIACOM Sydney / 9mm Sydney AUSTRALIA
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE / BARREL OF DONKEYS Melbourne AUSTRALIA
Silver Spike
A10 Best Integrated Content Campaign
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A09 Best use or integration of digital or social media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
A06 Best Use or Integration of Music
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A05 Best Use or Integration of Experiential Events
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
A10 Best Integrated Content Campaign
DRIVING CHANGE WITH CALTEX
CHEVRON / CALTEX
MEC ACCESS Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
DEAR E.T.S
UHA MIKAKUTO / GUMIGUUM
HAKUHODO Osaka JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A06 Best Use or Integration of Music
CORNETTO MUSIC ICONS
UNILEVER / WALLS CORNETTO
GROUPM Karachi / MINDSHARE PAKISTAN Karachi PAKISTAN NJ PRODUCTIONS Karachi PAKISTAN
A04 Best Use or Integration of User-Generated Content
CORNERING ECSTASY
TOYOTA MARKETING JAPAN / TOYOTA 86
HAKUHODO KETTLE Tokyo JAPAN ROCK'N ROLL JAPAN Tokyo JAPAN
A09 Best use or integration of digital or social media
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING / REDWORKS Bejing CHINA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
CNBC STORYBOARD
IBM / SMARTER MARKETING
MINDSHARE Bangalore / CNBC TV18 Mumbai INDIA
A09 Best use or integration of digital or social media
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA WILL O'ROURKE Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CLICK
HEALTH PROMOTION BOARD / BREATHE.SG
OMD APAC Singapore SINGAPORE FILM HEADQUARTERS Brisbane AUSTRALIA
A08 Best Use or Integration of Gaming
CLEAR F1 FANTASY CHAMPION APP
UNILEVER / CLEAR ANTI-DANDRUFF SHAMPOO
PHD Shanghai CHINA FUGUMOBILE Shanghai CHINA
A09 Best use or integration of digital or social media
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT / CITY OF CHENGDU
OGILVY & MATHER GROUP HONG KONG HONG KONG
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CHAMPION GUSTIN: HONESTY AMIDST POVERTY
PEERLESS / CHAMPION DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / GMA NETWORK Quezon City THE PHILIPPINES
A04 Best Use or Integration of User-Generated Content
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN Beijing CHINA PIXOMONDO Beijing CHINA
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN Beijing CHINA PIXOMONDO Beijing CHINA
Bronze Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BRING HAPPINESS HOME
PEPSICO / PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai CHINA SHANGHAI MOVIOLA ADVERTISING Shangai CHINA
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver Spike
A09 Best use or integration of digital or social media
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai / ROARS TECHNOLOGIES Ahmedabad INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
A09 Best use or integration of digital or social media
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA VERSUS Sydney AUSTRALIA
A04 Best Use or Integration of User-Generated Content
BIG MAC AWARD
McDONALD'S JAPAN / BIG MAC
DDB JAPAN Tokyo / DESIGN ASSOCIATION Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
ARE U FRESH ENUF
COLGATE PALMOLIVE (INDIA) / COLGATE MAXFRESH
MEC Mumbai / MTV INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY Sydney AUSTRALIA
A08 Best Use or Integration of Gaming
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER
TBWA\SHANGHAI / ROVIO ESPOO CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ALAGANG WILKINS: MOMS KNOW BEST BRANDED MINI-SERIES
COCA-COLA FAR EAST / DISTILLED DRINKING WATER
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES SPARK FILMS Makai City THE PHILIPPINES
ABO FIRST MONKEY IN SPACE
SOHO CHINA / SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA POINTBLANK London UNITED KINGDOM
Silver Spike
A10 Best Integrated Content Campaign
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA