Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai* CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
THE MOVIES
IBM / IBM
OGILVY BEIJING* / BEIJING ANTS POWER OF FILM AND TV CULTURE DEVELOPMENT Beijing CHINA
THE BIG NIGHT
SUBARU / SUBARU FORESTER
ADK JAPAN Tokyo* JAPAN GREAT GUNS London UNITED KINGDOM
Bronze Spike
STYLE BY M MINI
UNILEVER / ICE CREAM MAGNUM MINI
MINDSHARE Jakarta* / FIMELA.COM Jakarta INDONESIA
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE* SINGAPORE YUKFOO ANIMATION Auckland / VHQ Singapore NEW ZEALAND / SINGAPORE
SAMSUNG SERIES 9
THAI SAMSUNG ELECTRONICS / SAMSUNG SERIES 9 NOTEBOOK
STARCOM MEDIAVEST GROUP Bangkok* THAILAND GMM THAI HUB Bangkok THAILAND
ROYAL KULITKADA IN DOPPLE TROUBLE BRANDED ANIMATED MOTION COMICS
COCA-COLA FAR EAST / SPARKLING BEVERAGE
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City* / ABS -CBN Quezon City THE PHILIPPINES
REFLECTION
O.P. NATURAL PRODUCTS CO. / ORIENTAL PRINCESS
JWT BANGKOK* THAILAND THE FILM FACTORY LIMITED Bangkok THAILAND
Gold Spike
PONDS FACE MY LOVE
UNILEVER / FACIAL WASH
OGILVYONE WORLDWIDE Manila* / LOUDBOX STUDIOS Makati City THE PHILIPPINES WHISK PRODUCTIONS Makati City THE PHILIPPINES
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo* JAPAN AOI PRO. Tokyo / PRODUCTION I.G. Tokyo JAPAN
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong* / BUSPAK Hong Kong HONG KONG
LIFE WITH MIXED FEELINGS
BRANDS / SCHISANDRA EXTRACT
McCANN TAIWAN Taipei* / FROZEN TIME IMAGE STUDIO Taipei CHINESE TAIPEI
FISTS OF FUSIAN
NESTLÉ / MAGGI FUSIAN NOODLES
MERCERBELL Sydney* AUSTRALIA SMITH & WESTERN Sydney AUSTRALIA
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing* CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
CLICK
HEALTH PROMOTION BOARD / BREATHE.SG
OMD APAC Singapore* SINGAPORE FILM HEADQUARTERS Brisbane AUSTRALIA
CHAMPION GUSTIN: HONESTY AMIDST POVERTY
PEERLESS / CHAMPION DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / GMA NETWORK Quezon City THE PHILIPPINES
BRING HAPPINESS HOME
PEPSICO / PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai* CHINA SHANGHAI MOVIOLA ADVERTISING Shangai CHINA
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney* AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
ALAGANG WILKINS: MOMS KNOW BEST BRANDED MINI-SERIES
COCA-COLA FAR EAST / DISTILLED DRINKING WATER
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City* THE PHILIPPINES SPARK FILMS Makai City THE PHILIPPINES
ABO FIRST MONKEY IN SPACE
SOHO CHINA / SOHO GALAXY
OGILVY & MATHER SHANGHAI* CHINA POINTBLANK London UNITED KINGDOM
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THIS IS LANDCRUISER COUNTRY
TOYOTA / LANDCRUISER
SAATCHI & SAATCHI Sydney* AUSTRALIA
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai* CHINA PRO FILM Shanghai CHINA
THE PURSUIT OF PERFECT SOUND
SENNHEISER / SENNHEISER DIGITAL MICROPHONES
PAE MEDIA Beijing* CHINA HUA CHENG STUDIO Bejing CHINA
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore* / ZENITHOPTIMEDIA Singapore SINGAPORE FIRECRACKER FILMS London UNITED KINGDOM
Short List
THE CUBE
DANONE / MIZONE
OMD CHINA Shanghai* / FUSE Shanghai CHINA DRAGON TV Shanghai CHINA
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing* / G2S CREATIVE WORKSHOP Beijing CHINA
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo* JAPAN THE DIRECTORS ALLIANCE Tokyo* JAPAN
SECRET TO KEEP YOUR MAN
UNILEVER / HAZELINE SHOWERGEL
MINDSHARE VIETNAM Ho Chi Minh City* VIETNAM
SAY I LOVE YOU THIS CHINESE NEW YEAR
NAGA DDB MALAYSIA / CHINESE NEW YEAR GREETINGS
NAGA DDB MALAYSIA Selangor* MALAYSIA EFFECTORY MUSIC Kuala Lumpur MALAYSIA
ONE DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND / TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Miami* USA THE POST LOUNGE Brisbane AUSTRALIA
Short List
MANUAL
BEETV / DOCOMO D-VIDEO
MORI Tokyo* / DENTSU Tokyo JAPAN
LIFE ISN'T OVER YET (ZINDAGI ABHI BAKI HAI)
BIRLA SUN LIFE INSURANCE / WEALTH WITH PROTECTION SOLUTIONS
JWT INDIA Mumbai* / COLORS VIACOM 18 MEDIA Mumbai INDIA EXPLORERS New Delhi INDIA
HAHN SUPER DRY 'THE BEER FACTOR'
LION / HAHN SUPER DRY BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney* / NINE ENTERTAINMENT CO. Sydney AUSTRALIA
DEAR E.T.S
UHA MIKAKUTO / GUMIGUUM
HAKUHODO Osaka* JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING* / GOODSTEIN Beijing CHINA PIXOMONDO Beijing CHINA
Bronze Spike
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG* HONG KONG
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND* NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
VW – TURNING SCIROCCO INTO A FAST AND FURIOUS ACTION STAR
VOLKSWAGEN / VW SCIROCCO AND FAST & FURIOUS 6
MEDIACOM Seoul* SOUTH KOREA CJ E&M Seoul SOUTH KOREA
THE TARA SHARMA SHOW- DIARIES OF A NEW MUM (SEASON 2)
JOHNSON'S BABY / BABY SKIN CARE, BATH & HAIR PRODUCTS
JACK IN THE BOX WORLDWIDE Mumbai INDIA THE 120 MEDIA COLLECTIVE Mumbai* INDIA
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE / SNICKERS
STARCOM MEDIAVEST GROUP Sydney* / CHANNEL 10 Melbourne AUSTRALIA CHANNEL 10 Melbourne AUSTRALIA
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP. / CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City* / ONE MEGA GROUP Manilla THE PHILIPPINES
Short List
McDONALD'S GETTIN' SERIOUS
McDONALD'S AUSTRALIA / MCDONALD'S
OMD SYDNEY* AUSTRALIA PROJEKTA Sydney AUSTRALIA
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney* / NINE NETWORK AUSTRALIA Sydney AUSTRALIA
CNBC STORYBOARD
IBM / SMARTER MARKETING
MINDSHARE Bangalore* / CNBC TV18 Mumbai INDIA
A04 Best Use or Integration of User-Generated Content
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG* / AGENDA Hong Kong HONG KONG
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur* MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
Short List
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai* INDIA
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul* / PREVIEW NETWORKS Copenhagen SOUTH KOREA / DENMARK SNEEK UNITED KINGDOM
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong* HONG KONG
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo* JAPAN RHIZOMATIKS Tokyo JAPAN
Short List