| Title | MADE OF MORE - ROCKSTAR |
| Brand | ASIA PACIFIC BREWERIES SINGAPORE / DIAGEO |
| Product / Service | GUINNESS |
| Category | B03. Illustration |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Danny Searle | Chief Creative Officer |
| Scott Walker | Executive Creative Director |
| Primus Nair/Douglas Goh | Creative Director |
| Primus Nair | Copywriter |
| Douglas Goh/Jeroel Leyble | Art Director |
| Cedric Lim/Egg Productions | Photographer |
| Jeroel Leyble | Illustrator |
| Jowie Luo | Art Buyer |
| Joe Braithwaite | Account Supervisor |
| Graham Villiers-Tuthill | Advertiser's Supervisor |
| Fiona Huang | Account Manager |
| Fiona Huang | Account Manager |