PRICKING FEET

TitlePRICKING FEET
BrandOSIM
Product / ServiceUPHORIA FOOT MASSAGER
CategoryB01. Art Direction
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Advertising Agency:DRAFTFCB HONG KONG, HONG KONG

Credits

Name Position
Iris Lo Executive Creative Director
Timothy Chan/Ming Chan Creative Director
Timothy Chan/Jann Yu Copywriter
Ming Chan/Jeff Lai/Chiu Wai Hung Art Director
Joe Wan Illustrator
Queenie Fan Account Supervisor
Bill Lam/Print Production Other Credits

English Translation of Main Headlines

BRIEF / OBJECTIVE: To convince women who wear high heels frequently. uPhoria really knows how your feet feel in order to trigger the purchase. IDEA: This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That’s why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.