| Title | TURTLE |
| Brand | LG ELECTRONICS |
| Product / Service | HOME ELECTRONICS |
| Category | B01. Art Direction |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Entrant Company: | HS AD Seoul, SOUTH KOREA |
| Advertising Agency: | HS AD Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Bo Hwang | Chief Creative Officer |
| Stephen Prior | Executive Creative Director |
| Peter Moyes/Tayl Chung | Copywriter |
| Jihyun Song/Caleb Lee | Art Director |
| You Cheol Kim | Photographer |
| Sean Park | Account Supervisor |
| Michel Kim | Account Manager |
| Michel Kim | Account Manager |
Mission : To introduce LG’s Turbowash technology that cleans full loads 20 minutes faster. Idea : To illustrate the product’s ability to speed up time by 20 minutes, we came up with the slogan “Fast Forward Your Laundry” And to create visual impact that contrasts this message, we crafted 3 sluggish animals made up of over 3,000 pieces of laundry. Achievement : TurboWash was launched in the State with a resounding success.