SNAIL

TitleSNAIL
BrandLG ELECTRONICS
Product / ServiceHOME ELECTRONICS
CategoryB01. Art Direction
EntrantHS AD Seoul, SOUTH KOREA
Entrant Company:HS AD Seoul, SOUTH KOREA
Advertising Agency:HS AD Seoul, SOUTH KOREA

Credits

Name Position
Bo Hwang Chief Creative Officer
Stephen Prior Executive Creative Director
Peter Moyes/Tayl Chung Copywriter
Jihyun Song/Caleb Lee Art Director
You Cheol Kim Photographer
Sean Park Account Supervisor
Michel Kim Account Manager
Michel Kim Account Manager

English Translation of Main Headlines

Mission : To introduce LG’s Turbowash technology that cleans full loads 20 minutes faster. Idea : To illustrate the product’s ability to speed up time by 20 minutes, we came up with the slogan “Fast Forward Your Laundry” And to create visual impact that contrasts this message, we crafted 3 sluggish animals made up of over 3,000 pieces of laundry. Achievement : TurboWash was launched in the State with a resounding success.