| Title | BEEF |
| Brand | ITALASIA ELECTRO COMPANY |
| Product / Service | WMF BONING KNIFE |
| Category | B01. Art Direction |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| Name | Position |
|---|---|
| Martin Lee | Chief Creative Officer |
| Supachai Toemtechatpong | Executive Creative Director |
| Chinnawut Awakul | Creative Director |
| Kittisak Prechapanich/Chutima Sangphung | Copywriter |
| Lerdpong Jaturontrasame | Art Director |
| Surachai Puthikulangkura (By Illusion) | Photographer |
| Surachai Puthikulangkura/Supachai U-Rairat (By Illusion) | Illustrator |
| Pittkanya Poonlumlert (By Mccann) Somsak Pairew (By Illusion) | Producer |
| Tanyawan Wongapichart | Account Manager |
| Chayaporn Aussavadeegool | Planner |
| Tanyawan Wongapichart | Account Manager |
| Chayaporn Aussavadeegool | Planner |