| Title | SHOES |
| Brand | BLOOM |
| Product / Service | STOP SHARK-FIN EATING |
| Category | B01. Art Direction |
| Entrant | TBWA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Mark Ringer | Executive Creative Director |
| Annie Loo/Louis Fung | Creative Director |
| Annie Loo | Copywriter |
| Louis Fung/Issac Ku/Pan Shum/Alan Wong | Art Director |
| Ricky Wong | Photographer |
| Pan Shum/Alan Wong | Illustrator |
| Issac Ku | Typographer |
| Joanne Lao/Florence Kong | Account Supervisor |
| Stanley Shea | Advertiser's Supervisor |
| Vanliza Cheng | Account Manager |
| Vanliza Cheng | Account Manager |
| Keith Hau - Retoucher | Other Credits |
Just because it's tradition doesn't make it right. Make eating shark fin history