| Title | EGG |
| Brand | SUPOR |
| Product / Service | SUPOR NON-STICK PANS |
| Category | A03. Home Appliances & Furnishings |
| Entrant | DRAFTFCB CHINA Shanghai, CHINA |
| Entrant Company: | DRAFTFCB CHINA Shanghai, CHINA |
| Advertising Agency: | DRAFTFCB CHINA Shanghai, CHINA |
| Name | Position |
|---|---|
| Eddie Wong | Chief Creative Officer |
| Eddie Wong | Executive Creative Director |
| Bok/Leo Lee/Fan Ge | Creative Director |
| Nikki Xu/Tino Liu | Copywriter |
| Eddie Wong/Leo Lee/Fan Ge/Aaron Hui | Art Director |
| Insight Studio | Photographer |
| Lam Tak Chuen | Illustrator |
| Fiona Fang | Account Supervisor |
| Elaine Zhou | Advertiser's Supervisor |
| Ann Wu | Account Manager |
| Ann Wu | Account Manager |
| Creative Services Director - Hester Lim | Other Credits |
BRIEF To communicate the effectiveness of SUPOR Non-Stick Pans in a uniquely disruptive way. SOLUTION A clever media buy was used to highlight that SUPOR Non-Stick Pans really live up to its benefits. The campaign uses the centrespread of magazines with saddle stitch, using the staples to hold the “EGG”. Preventing it from falling off the SUPOR Non-Stick Pans.