ONE-EYED MONA LISA

TitleONE-EYED MONA LISA
BrandNOVARTIS PHARMA
Product / ServiceAMD DISEASE AWARENESS CAMPAIGN
CategoryA06. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantTARGIS Tokyo, JAPAN
Entrant Company:TARGIS Tokyo, JAPAN
Advertising Agency:TARGIS Tokyo, JAPAN

Credits

Name Position
Yoichiro Serizawa Creative Director
Nobuo Oguri Copywriter
Takenori Aoki Art Director
Kazumi Furuya/Kaori Kijima Account Supervisor
Kaoru Saito Planner
Kaoru Saito Planner

English Translation of Main Headlines

Age-related Macular Degeneration A disease exists that only reveals itself when one eye is closed. You could lose your vision if you leave it untreated.