| Title | MINI APRIL FOOLS DAY “PART BY PART”. |
| Brand | BMW/MINI |
| Product / Service | MINI |
| Category | A09. Cars & Automotive Services |
| Entrant | BADJAR OGILVY Melbourne, AUSTRALIA |
| Entrant Company: | BADJAR OGILVY Melbourne, AUSTRALIA |
| Advertising Agency: | BADJAR OGILVY Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| N/A | Chief Creative Officer |
| Richard Ralphsmith | Executive Creative Director |
| Fergus Donaldson | Creative Director |
| Annatara Clarke-Sneddon/Kate Mclean And Erika Williams | Copywriter |
| Cameron Mitchell | Art Director |
| N/A | Photographer |
| N/A | Illustrator |
| N/A | Typographer |
| N/A | Art Buyer |
| N/A | Account Supervisor |
| N/A | Advertiser's Supervisor |
| Nathan Dixon/Alex Mclean | Account Manager |
| N/A | Planner |
| Nathan Dixon/Alex Mclean | Account Manager |
| N/A | Planner |
MINI APRIL FOOLS DAY “PART BY PART”. April 1 is of course April Fool’s day, an opportunity to celebrate what lies at the heart of the MINI brand – Fun. The advertisement sold the idea of building your own MINI Countryman by collecting all 29,762 parts of a MINI week by week for the next 572 weeks (or every week for the next 47 years). Week One’s part was a screw priced at only 95c plus postage and handling. Every person who actually sent the coupon in was sent the screw regardless of whether or not they actually sent the 95c or not.