| Title | DON'T BE A VICTIM |
| Brand | KAO AUSTRALIA |
| Product / Service | GOLDWELL |
| Category | A06. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BASHFUL Sydney, AUSTRALIA |
| Entrant Company: | BASHFUL Sydney, AUSTRALIA |
| Advertising Agency: | BASHFUL Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Simon Bookallil | Executive Creative Director |
| Emil Vrisakis | Creative Director |
| Josh Whiteman | Copywriter |
| Emil Vrisakis | Art Director |
| David Astwood | Account Supervisor |
| Belinda Ng | Advertiser's Supervisor |
| Jade Ramsey | Account Manager |
| David Feenstra | Planner |
| Jade Ramsey | Account Manager |
| David Feenstra | Planner |
Goldwell is a professional hair color brand only available in salons. For too long rival companies have claimed you can achieve professional salon looking results at home. Goldwell wanted to show the other side of the story, that in fact, home hair color can be a bit of a nightmare...