OLD LADY

TitleOLD LADY
BrandCHINA ANTI-DOMESTIC VIOLENCE ORGANIZATION
Product / ServiceCHINA ANTI-DOMESTIC VIOLENCE ORGANIZATION
CategoryA17. Public Service, Charity & Fund Raising
EntrantPUBLICIS SHANGHAI, CHINA
Entrant Company:PUBLICIS SHANGHAI, CHINA
Advertising Agency:PUBLICIS SHANGHAI, CHINA

Credits

Name Position
Sheena Zheng Chief Creative Officer
Jacqueline Ye Executive Creative Director
Mia Lin/Habbi Shen Copywriter
Volks Qian/Joe Zhou Art Director

English Translation of Main Headlines

To raise awareness on issue of domestic violence in the society that is usually overlooked and to timely prevent domestic violence occurrence。 If domestic violence is around the corner, but you did not lend a helping hand, you are an accomplice. Let’s face domestic violence, it’s a reflection of yourself, and appeal to everyone to supervise and act on time. An increase of the response to domestic violence assistance hotline.