| Title | SERIOUS PLAY |
| Brand | HSBC |
| Product / Service | HSBC |
| Category | A16. Corporate Image |
| Entrant | JWT LONDON, UNITED KINGDOM |
| Entrant Company: | JWT LONDON, UNITED KINGDOM |
| Advertising Agency: | JWT LONDON, UNITED KINGDOM |
| Name | Position |
|---|---|
| Axel Chaldecott/Daniel Hennessy | Creative Director |
| Miles Bingham/Kevin Masters | Copywriter |
| Miles Bingham/Kevin Masters | Art Director |
| Rick Guest | Photographer |
| Tanya Hamilton-Smith | Account Supervisor |
| Andrea Newman | Advertiser's Supervisor |
| Rollo Gwyn-Jones | Account Manager |
| Orlando Hooper-Greenhill | Planner |
| Rollo Gwyn-Jones | Account Manager |
| Orlando Hooper-Greenhill | Planner |