| Title | OLD LADY |
| Brand | CHINA ANTI-DOMESTIC VIOLENCE ORGANIZATION |
| Product / Service | CHINA ANTI-DOMESTIC VIOLENCE ORGANIZATION |
| Category | A17. Public Service, Charity & Fund Raising |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Entrant Company: | PUBLICIS SHANGHAI, CHINA |
| Advertising Agency: | PUBLICIS SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Sheena Zheng | Chief Creative Officer |
| Jacqueline Ye | Executive Creative Director |
| Mia Lin/Habbi Shen | Copywriter |
| Volks Qian/Joe Zhou | Art Director |
To raise awareness on issue of domestic violence in the society that is usually overlooked and to timely prevent domestic violence occurrence。 If domestic violence is around the corner, but you did not lend a helping hand, you are an accomplice. Let’s face domestic violence, it’s a reflection of yourself, and appeal to everyone to supervise and act on time. An increase of the response to domestic violence assistance hotline.