English Translation of Main Headlines

In this series of print ads, Omo gives new meaning to its classic ‘Dirt is Good’ mantra by reminding parents that the great outdoors is crucial to a child’s development. Omo enables parents to let their kids go outside and get dirty because they know they're learning valuable life lessons they wouldn't normally learn cooped up inside the house. We see these lessons printed on the clothes they wear in carefree scenes of children having fun in the park