| Title | KFC MOUNTAIN OF HONOUR (PRESS) |
| Brand | TRANSCOM FOODS |
| Product / Service | KFC |
| Category | A10. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | OGILVY & MATHER Dhaka, BANGLADESH |
| Entrant Company: | OGILVY & MATHER Dhaka, BANGLADESH |
| Advertising Agency: | OGILVY & MATHER Dhaka, BANGLADESH |
| Name | Position |
|---|---|
| N/A | Chief Creative Officer |
| Tanvir Hossain | Executive Creative Director |
| N/A | Creative Director |
| K. M. Mehedi Hasan Ansari/Tanvir Hossain | Copywriter |
| Md. Shakhawat Hossain | Art Director |
| N/A | Photographer |
| Nafis Ahmed | Illustrator |
| N/A | Typographer |
| N/A | Art Buyer |
| M. M. Araful Islam Chowdhury | Account Supervisor |
| Akku Chowdhury | Advertiser's Supervisor |
| Naima Hamid | Account Manager |
| N/A | Planner |
| Naima Hamid | Account Manager |
| N/A | Planner |
| N/A | Other Credits |
"You have overcome every obstacle...conquering every risk, every fear" Summary: Two women from Bangladesh became the country's first and second women (back-to-back) to conquer Mount Everest - the first one dedicating her conquest to the "girl child" and the second one to the "fearless women of the country on its 40th anniversary". This ad was a tribute not only to these two brave mountaineers, but also the innumerable women of the country who were pioneers in their own fields ... a mountain made of names of these pioneers.