Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
PETROL HEADS JOHNSON & JOHNSON CODRAL	JWT SYDNEY	AUSTRALIA
HIPSTERS JOHNSON & JOHNSON CODRAL	JWT SYDNEY	AUSTRALIA
DRY ARMPITS: INFORMANT P&G GILLETTE ODOR SHIELD ANTI-PERSPIRANT	BBDO NEW YORK	USA
DRY ARMPITS: BLUFF P&G GILLETTE ODOR SHIELD ANTI-PERSPIRANT	BBDO NEW YORK	USA
DRY ARMPITS: AFFAIR P&G GILLETTE ODOR SHIELD ANTI-PERSPIRANT	BBDO NEW YORK	USA
TOUCH - TOILET BEIJING XIDEBAO DISINFECTION PRODUCTS HAND SANITIZER	Y&R BEIJING	CHINA
TOUCH - RESTAURANT BEIJING XIDEBAO DISINFECTION PRODUCTS HAND SANITIZER	Y&R BEIJING	CHINA
TOUCH - BOOKSTORE BEIJING XIDEBAO DISINFECTION PRODUCTS HAND SANITIZER	Y&R BEIJING	CHINA
ELECTRICIAN MENTHOLATUM DEEP HEAT RUB PAIN RELIEF CREAM	DDB GROUP SINGAPORE	SINGAPORE
EQUESTRIAN MENTHOLATUM DEEP HEAT RUB PAIN RELIEF CREAM	DDB GROUP SINGAPORE	SINGAPORE
A06 Clothing, Footwear & Accessories
NATURAL BORN CLIMBER THE NORTH FACE THE NORTH FACE KIDS	JWT KOREA Seoul	SOUTH KOREA
DON'T WASTE YOUR WAIT ADIDAS TRAINING	TBWA\SHANGHAI	CHINA
A07 Miscellaneous
BODY FABER-CASTELL MANGA PENS RANGE	OGILVY & MATHER SINGAPORE	SINGAPORE
EYES FABER-CASTELL MANGA PENS RANGE	OGILVY & MATHER SINGAPORE	SINGAPORE
HAIR FABER-CASTELL MANGA PENS RANGE	OGILVY & MATHER SINGAPORE	SINGAPORE
CAFE TERRACE AT NIGHT FABER-CASTELL ARTIST COLOR PENCILS	OGILVY & MATHER SINGAPORE	SINGAPORE
'THE SCREAM' FABER-CASTELL ARTIST COLOR PENCILS	OGILVY & MATHER SINGAPORE	SINGAPORE	Short List
MILK 3M POST-IT NOTES	DDB GROUP SINGAPORE	SINGAPORE
VITAMINS 3M POST-IT NOTES	DDB GROUP SINGAPORE	SINGAPORE
BILLS 3M POST-IT NOTES	DDB GROUP SINGAPORE	SINGAPORE
A08 Cars & Automotive Services
DAN YORK STREET MECHANICS AUTOMOTIVE PRODUCTS AND SERVICES	Y&R Auckland	NEW ZEALAND
LUCY YORK STREET MECHANICS AUTOMOTIVE PRODUCTS AND SERVICES	Y&R Auckland	NEW ZEALAND
OLLIE YORK STREET MECHANICS AUTOMOTIVE PRODUCTS AND SERVICES	Y&R Auckland	NEW ZEALAND
KIA MOTORS HEATHROW AIRPORT CEE'D LAUNCHING OOH KIA MOTORS CORPORATION CEE'D	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
KIA'S CAPTIVATING STYLE KIA MOTORS CORPORATION OPTIMA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
BIKERS-POLICE VOLKSWAGEN VW PARK ASSIST TECHNOLOGY	DDB Sydney	AUSTRALIA	Gold Spike Campaign
PORTALOO-HEARSE VOLKSWAGEN VW PARK ASSIST TECHNOLOGY	DDB Sydney	AUSTRALIA	Gold Spike Campaign
CAR JACK-GLASS TRUCK VOLKSWAGEN VW PARK ASSIST TECHNOLOGY	DDB Sydney	AUSTRALIA	Gold Spike Campaign
A09 Retail Outlets, Fast Food Outlets & Restaurants
CROSS KOMEHYO KOMEHYO	TUGBOAT Tokyo	JAPAN
WAVE KOMEHYO KOMEHYO	TUGBOAT Tokyo	JAPAN
ROUND KOMEHYO KOMEHYO	TUGBOAT Tokyo	JAPAN
CHEAP CHICKEN TIN MARKET STORE MARKET STORE	DDB GROUP HONG KONG	HONG KONG
CHEAP DUCK TIN MARKET STORE MARKET STORE	DDB GROUP HONG KONG	HONG KONG
CHEAP FISH TIN MARKET STORE MARKET STORE	DDB GROUP HONG KONG	HONG KONG
CHEAP LAMB TIN MARKET STORE MARKET STORE	DDB GROUP HONG KONG	HONG KONG
GAME OF DEATH SCREENING ROOM RESTAURANT	JWT SINGAPORE	SINGAPORE
KING KONG SCREENING ROOM RESTAURANT	JWT SINGAPORE	SINGAPORE
BANYAK AYAM NANDO'S CHICKENLAND MALAYSIA NANDO'S	CREATIVE JUICE KUALA LUMPUR	MALAYSIA
CITYSCAPE LIFE CYCLE BICYCLE SHOP	DDB GROUP SINGAPORE	SINGAPORE	Silver
TERRAIN LIFE CYCLE BICYCLE SHOP	DDB GROUP SINGAPORE	SINGAPORE	Silver
ROAD MAP LIFE CYCLE BICYCLE SHOP	DDB GROUP SINGAPORE	SINGAPORE	Silver
A10 Sports, Entertainment, Travel & Leisure
SORACHIKA CARD TOKYO METRO / ALL NIPPON AIRWAYS TOKYO METRO / ANA	TUGBOAT Tokyo	JAPAN
SUNDAY SERVICES METRO TRAIN SERVICES	McCANN MELBOURNE	AUSTRALIA
AUS TO USA VIRGIN AUSTRALIA FLIGHTS FROM AUSTRALIA TO THE USA	CLEMENGER BBDO SYDNEY	AUSTRALIA	Gold Spike
BOMB WHITE COLLAR HIPPIES TRAVEL COMPANY	BBDO INDIA Mumbai	INDIA
AK-47 WHITE COLLAR HIPPIES TRAVEL COMPANY	BBDO INDIA Mumbai	INDIA
NUCLEAR REACTOR WHITE COLLAR HIPPIES TRAVEL COMPANY	BBDO INDIA Mumbai	INDIA
GET BACK, TOHOKU. EAST JAPAN RAILWAY COMPANY TOHOKU SHINKANSEN TRAIN	DENTSU Tokyo	JAPAN
ONE LINE CONNECTS US ALL. EAST JAPAN RAILWAY COMPANY TOHOKU SHINKANSEN TRAIN	DENTSU Tokyo	JAPAN
IF NOT NOW, WHEN? EAST JAPAN RAILWAY COMPANY TOHOKU SHINKANSEN TRAIN	DENTSU Tokyo	JAPAN

A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
PETROL HEADS
JOHNSON & JOHNSON / CODRAL

JWT SYDNEY

AUSTRALIA
HIPSTERS
JOHNSON & JOHNSON / CODRAL

JWT SYDNEY

AUSTRALIA
DRY ARMPITS: INFORMANT
P&G / GILLETTE ODOR SHIELD ANTI-PERSPIRANT

BBDO NEW YORK

USA
DRY ARMPITS: BLUFF
P&G / GILLETTE ODOR SHIELD ANTI-PERSPIRANT

BBDO NEW YORK

USA
DRY ARMPITS: AFFAIR
P&G / GILLETTE ODOR SHIELD ANTI-PERSPIRANT

BBDO NEW YORK

USA
TOUCH - TOILET
BEIJING XIDEBAO DISINFECTION PRODUCTS / HAND SANITIZER

Y&R BEIJING

CHINA
TOUCH - RESTAURANT
BEIJING XIDEBAO DISINFECTION PRODUCTS / HAND SANITIZER

Y&R BEIJING

CHINA
TOUCH - BOOKSTORE
BEIJING XIDEBAO DISINFECTION PRODUCTS / HAND SANITIZER

Y&R BEIJING

CHINA
ELECTRICIAN
MENTHOLATUM / DEEP HEAT RUB PAIN RELIEF CREAM

DDB GROUP SINGAPORE

SINGAPORE
EQUESTRIAN
MENTHOLATUM / DEEP HEAT RUB PAIN RELIEF CREAM

DDB GROUP SINGAPORE

SINGAPORE

A06 Clothing, Footwear & Accessories
NATURAL BORN CLIMBER
THE NORTH FACE / THE NORTH FACE KIDS

JWT KOREA Seoul

SOUTH KOREA
DON'T WASTE YOUR WAIT
ADIDAS / TRAINING

TBWA\SHANGHAI

CHINA