| Title | GIVE WATER |
| Brand | ADITYA BIRLA |
| Product / Service | PETER ENGLAND - PE JEANS |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
| Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
| Name | Position |
|---|---|
| Sonal Dabral | Chief Creative Officer |
| Vipul Thakkar | Executive Creative Director |
| Deepak Singh | Creative Director |
| Sraman Majumdar | Copywriter |
| Krupananda Sivadasan/Sanoop.t/Sainath Pissey | Art Director |
As part of the outdoor activity and instore POS made consumer aware of the larger cause. It gave them a chance to be a part of it by just signing up on the tags on purchase. The water tankers took the message to the streets and water to the needy in different parts of the country.