Execution

To get experienced security guards to read our recruitment ad, we used an innovative media to showcase our ad. All cars are thoroughly scanned by security guards at places like malls, offices, etc. They use a simple mirror to check underneath the cars. We hired a couple of cars and drove them to high security places like malls, 5 Star Hotels, commercial complexes, etc., where the best security guards were employed. We stuck our ad under these cars and drove them to these high security places. When the security guards lowered their mirror under the car, they would read our ad, which said TOPS SECURITY IS NOW HIRING. CALL 1800-2255-87.