| Title | SMOKER'S BALLOON |
| Brand | CANCER PATIENTS AID ASSOCIATION |
| Product / Service | CANCER PATIENTS AID ASSOCIATION |
| Category | C04. Stunts & Live Advertising |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
| Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
| Name | Position |
|---|---|
| Sonal Dabral | Chief Creative Officer |
| Vinayak Gaikwad | Creative Director |
| Ragini Singh | Copywriter |
| Pushkar Shintre | Art Director |
| Nirav Mehta | Photographer |
| Mangesh Kadam (Photoshop) | Other Credits |
CPAA had a small budget to offer and a big message to spread. For this reason an activity was designed where a kid holding a balloon approached smokers outside restaurants, malls, offices and asked their help to blow it. The balloon when blown changed colour from pink to black with a message on it that read - If the air you blew in can do this to a balloon, imagine what it is doing to your lungs.