LIVING TYPOGRAPHY

Short List
TitleLIVING TYPOGRAPHY
BrandWATER DESIGN STUDIO
Product / ServiceWATER DESIGN STUDIO
CategoryC03. Special Build
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company:DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency:DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Position
Sonal Dabral Chief Creative Officer
Deepak Singh Creative Director
Aalap Desai Copywriter
Nishant Jethi Art Director

Execution

Hollow 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were sent to a database existing and potential clients. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.