| Title | LIVING TYPOGRAPHY |
| Brand | WATER DESIGN STUDIO |
| Product / Service | WATER DESIGN STUDIO |
| Category | C03. Special Build |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
| Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
| Name | Position |
|---|---|
| Sonal Dabral | Chief Creative Officer |
| Deepak Singh | Creative Director |
| Aalap Desai | Copywriter |
| Nishant Jethi | Art Director |
Hollow 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were sent to a database existing and potential clients. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.