THE CLEANOSCOPE

TitleTHE CLEANOSCOPE
BrandROTARACT CLUB OF MUMBAI SHIVAJI PARK
Product / ServiceROTRACT MUMBAI
CategoryC03. Special Build
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company:DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency:DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Position
Sonal Dabral Chief Creative Officer
Deepak Singh Creative Director
Aalap Desai Copywriter
Nishant Jethi Art Director

Execution

TO PREVENT LITTERING, A TRASH CAN WAS DESIGNED TO BE A KALEIDOSCOPE. SO, EVERYTIME SOMEONE THREW TRASH INTO IT, IT CREATED A BEAUTIFUL PATTERN.