| Title | CADBURY - SING FOR CHOCOLATE - VENDING MACHINE |
| Brand | KRAFT PHILIPPINES |
| Product / Service | CADBURY CHOCOLATE |
| Category | C04. Stunts & Live Advertising |
| Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Entrant Company: | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Advertising Agency: | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Name | Position |
|---|---|
| Andrew Petch | Executive Creative Director |
| Trixie Diyco | Creative Director |
| Bia Fernandez (Acd)/Kiten Capili | Copywriter |
| Reg Lota/Kevin Beltran | Art Director |
| Maine Gatbonton | Account Supervisor |
| Arvee De Guzman | Account Manager |
| Carmen Antunez | Planner |
| Arvee De Guzman | Account Manager |
| Carmen Antunez | Planner |
Cadbury Dairy Milk is the chocolate brand that encourages everyone to "Share the Joy". We had to promote the brand based on this equity during the holiday season. What better way to "Share the Joy" than sing. Introducing, the Cadbury 'Sing for Joy' Vending Machine. The first vending machine that accepts- not money- but singing for a Cadbury chocolate. The machine was equipped with a camera, video screen, sound system and recording capabilities. It enabled consumers to choose a song, then sing along to the music and lyrics which appeared over a live video image of themselves on the screen. Upon completing their song, the machine dispenses a Cadbury Dairy Milk bar.