| Title | ENERGY PLAYGROUND |
| Brand | KRAFT PHILIPPINES |
| Product / Service | TIGER BUISCUITS |
| Category | C03. Special Build |
| Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Entrant Company: | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Advertising Agency: | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Andrew Petch | Executive Creative Director | |
| Greg Martin | Creative Director | |
| Paolo Agulto/Maui Drilon | Copywriter | |
| Gelo Lico/Milton Ganelo/Windel Aboy/Glenn Lalogan | Art Director | |
| Maine Gatbonton/Gigi Garcia | Account Supervisor | |
| Carlo Perlas | Producer | |
| Arvee De Guzman/Rose Javier | Account Manager | |
| Carmen Antunez | Planner | |
| Arvee De Guzman/Rose Javier | Account Manager | |
| Carmen Antunez | Planner | |
| Gen Lizares / Onat Roldan | Ace Saatchi & Saatchi | Activation |
| Sheila Tiongco | Ace Saatchi & Saatchi | Digital Director |
| Paolo Ruiz | Ace Saatchi & Saatchi | Photographer |
| Jerik de Guzman | Ace Saatchi & Saatchi | Digital Manager |
| Rico Torres / Gelo Lico | Ace Saatchi & Saatchi | Final Artist |
| Martin Romualdez | Ace Saatchi & Saatchi | PR |
| Loui Di Jr. | Ace Saatchi & Saatchi | Events Manager |
| Patti Mallari | Ace Saatchi & Saatchi | Activations Communications Director |
| Kiko Torno / Kris Cortez | Ace Saatchi & Saatchi | Events Director |
| Tony Sarmiento / Abe Medenilla | Ace Saatchi & Saatchi | Copywriter |
The client wanted us to demonstrate Tiger Biscuit’s energy benefits for kids. However, Kraft Tiger Energy Biscuits can’t compete with its competitors in terms of media spend. We needed to do something that would convey our energy benefit message to potential customers and remind existing customers of this benefit as well as make them feel good about choosing Tiger Energy Biscuit.