| Title | HEADLIGHT MESSAGE |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | DRIVE SAFELY |
| Category | C02. Small Scale Special Solutions |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| Advertising Agency: | BBDO BANGKOK, THAILAND |
| Name | Position |
|---|---|
| Suthisak Sucharittanonta | Chief Creative Officer |
| Charit Manuyakorn | Creative Director |
| Charit Manuyakorn/Apichai Intrutsign/Suthisak Sucharittanonta | Copywriter |
| Suthisak Sucharittanonta/Apichai Intrutsign | Art Director |
| Bob Eye's View | Photographer |
| Adisorn Atikomchakorn | Account Supervisor |
We place a detachable sticker in front of target's car headlight so when people star an engine,turn on a headlight,our massage shocks them to crate attention before driving.It directly tell the intended massage at the right place,right time and right target.