| Title | PRICKING HEAD |
| Brand | OSIM |
| Product / Service | UCROWN HEAD MASSAGER |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DRAFTFCB HONG KONG, HONG KONG |
| Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
| Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Iris Lo | Executive Creative Director |
| Timothy Chan/Ming Chan | Creative Director |
| Timothy Chan/Jann Yu | Copywriter |
| Ming Chan/Jeff Lai/Chiu Wai Hung | Art Director |
| Joe Wan | Illustrator |
| Queenie Fan | Account Supervisor |
| Bill Lam/Print Production | Other Credits |
BRIEF / OBJECTIVE: To convince people who are suffered from headache problem. uCrown really knows how your head feel in order to trigger the purchase. IDEA: This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That’s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.