Title | PRICKING FEET |
Brand | OSIM |
Product / Service | UPHORIA FOOT MASSAGER |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | DRAFTFCB HONG KONG, HONG KONG |
Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
Name | Position |
---|---|
Iris Lo | Executive Creative Director |
Timothy Chan/Ming Chan | Creative Director |
Timothy Chan/Jann Yu | Copywriter |
Ming Chan/Jeff Lai/Chiu Wai Hung | Art Director |
Joe Wan | Illustrator |
Queenie Fan | Account Supervisor |
Bill Lam/Print Production | Other Credits |
BRIEF / OBJECTIVE: To convince women who wear high heels frequently. uPhoria really knows how your feet feel in order to trigger the purchase. IDEA: This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That’s why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.