| Title | BYO CUP DAY |
| Brand | 7-ELEVEN |
| Product / Service | SLURPEE |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | LEO BURNETT Melbourne, AUSTRALIA |
| Entrant Company: | LEO BURNETT Melbourne, AUSTRALIA |
| Advertising Agency: | LEO BURNETT Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Jason Williams | Executive Creative Director |
| Andrew Woodhead/Elle Bullen/Eamonn Dixon | Copywriter |
| James Orr | Art Director |
| Ari Sztal And Patrick Rowe | Account Supervisor |
| Tony Le | Account Manager |
| Ben Cliffe | Planner |
| Rodeo (Digital/Social Build)/Haystac (Pr)/Omd (Media) | Other Credits |
On the 21st September 2011, ‘Bring Your Own Cup’ Day was born. We gave Australians the freedom to bring anything they liked into a 7-Eleven store and fill it up with Slurpee – all for the price of a medium cup (A$2.60). Gumboots, vases, trophies, buckets, viking helmets – anything that fitted within the specially designed in-store gauge was fair game. Promoted through Facebook and activated in-store with posters and a launch event – it was a Slurper’s dream come true.