BYO CUP DAY

Gold Spike
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TitleBYO CUP DAY
Brand7-ELEVEN
Product / ServiceSLURPEE
CategoryC01. Bars & Restaurants
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency:LEO BURNETT Melbourne, AUSTRALIA

Credits

Name Position
Jason Williams Executive Creative Director
Andrew Woodhead/Elle Bullen/Eamonn Dixon Copywriter
James Orr Art Director
Ari Sztal And Patrick Rowe Account Supervisor
Tony Le Account Manager
Ben Cliffe Planner
Rodeo (Digital/Social Build)/Haystac (Pr)/Omd (Media) Other Credits

Execution

On the 21st September 2011, ‘Bring Your Own Cup’ Day was born. We gave Australians the freedom to bring anything they liked into a 7-Eleven store and fill it up with Slurpee – all for the price of a medium cup (A$2.60). Gumboots, vases, trophies, buckets, viking helmets – anything that fitted within the specially designed in-store gauge was fair game. Promoted through Facebook and activated in-store with posters and a launch event – it was a Slurper’s dream come true.