Title | BYO CUP DAY |
Brand | 7-ELEVEN |
Product / Service | SLURPEE |
Category | C01. Bars & Restaurants |
Entrant | LEO BURNETT Melbourne, AUSTRALIA |
Entrant Company: | LEO BURNETT Melbourne, AUSTRALIA |
Advertising Agency: | LEO BURNETT Melbourne, AUSTRALIA |
Name | Position |
---|---|
Jason Williams | Executive Creative Director |
Andrew Woodhead/Elle Bullen/Eamonn Dixon | Copywriter |
James Orr | Art Director |
Ari Sztal And Patrick Rowe | Account Supervisor |
Tony Le | Account Manager |
Ben Cliffe | Planner |
Rodeo (Digital/Social Build)/Haystac (Pr)/Omd (Media) | Other Credits |
On the 21st September 2011, ‘Bring Your Own Cup’ Day was born. We gave Australians the freedom to bring anything they liked into a 7-Eleven store and fill it up with Slurpee – all for the price of a medium cup (A$2.60). Gumboots, vases, trophies, buckets, viking helmets – anything that fitted within the specially designed in-store gauge was fair game. Promoted through Facebook and activated in-store with posters and a launch event – it was a Slurper’s dream come true.