| Title | POP-UP THEATER |
| Brand | INTEL |
| Product / Service | ULTRABOOK |
| Category | C04. Stunts & Live Advertising |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising Agency: | PARTY Tokyo, JAPAN |
| Name | Position |
|---|---|
| Masashi Kawamura/Hiroki Nakamura/Qanta Shimizu/Morihiro Harano (Party) | Creative Director |
| Masashi Kawamura (Party)/Ryo Roy Tsukiji (Birdman) | Art Director |
| Nobuaki Arikata (Birdman)/Junichi Arakawa (Birdman) | Typographer |
| Jayant Murty/Gan Stephanie | Advertiser's Supervisor |
| Shota Hatama (Dof)/Tetsuko Shinohara (Aoi Advertising Promotion)/Hiroki Shirota (Clip Pictures) | Producer |
| Misato Tachibana (Party) | Account Manager |
| Shinichi Hirata (Party)/Miho Ishizuka (Party)/Junya Hoshikawa (Birdman) | Planner |
| Misato Tachibana (Party) | Account Manager |
| Shinichi Hirata (Party)/Miho Ishizuka (Party)/Junya Hoshikawa (Birdman) | Planner |
| Programmer: Kenshiro Nakashima (Birdman)/Masanori Mori (Img Src.) | Other Credits |
Ultrabook POP-UP THEATER is a campaign designed to introduce Ultrabook, a new category of computers inspired by Intel. In order to communicate the product's thin design and its responsiveness, we synchronized 60 Ultrabooks with a special program, and created a 'POP-UP THEATER' that suddendly appeaars around the city and transforms an everyday situation.