Execution

AirAsiaExpedia is a joint venture, combining the world’s largest travel company with the world’s best low-cost airline. To mark their first birthday AirAsia gave Expedia an Airbus 320 to decorate. We were briefed to create the stand-out aircraft livery with one condition – The design must incorporate the Expedia suitcase icon, a heavily campaigned element across Asia. So we turned the plane into a giant yellow suitcase. And like all satisfied holiday-makers we plastered the suitcase with stickers from all its latest holidays. We researched postcards, gifts and souvenirs from each destination then crammed the personality of each into a single, touristfriendly icon. We then made giant stickers and stuck them all over the plane. The fun and friendly livery was unveiled on 13th July 2012.