| Title | YEAR OF THE DRAGON |
| Brand | AIRASIA |
| Product / Service | 100TH AIRBUS |
| Category | C05. Transit |
| Entrant | THE PARTNERS London, UNITED KINGDOM |
| Entrant Company: | THE PARTNERS London, UNITED KINGDOM |
| Advertising Agency: | THE PARTNERS London, UNITED KINGDOM |
| Name | Position |
|---|---|
| Greg Quinton | Creative Director |
| Martin Disley - Senior Artworker | Illustrator |
| Anant Deboor - Managing Director/Tim Brown - Senior Designer/Kevin Lan - Design Director/ | Other Credits |
The Year of the Dragon To celebrate the launch of AirAsia’s 100th passenger plane we created a monster 70-metre illustration to wrap around it. With its mouth right over the engines it roared into life, becoming the boldest, baddest plane in the skies and making sure that 2012 is definitely The Year of the Dragon! To create enough impact in the air, the traditional Chinese dragon was created in graphic black and white, with a roaring red mouth.