| Title | DON'T WASTE YOUR WAIT |
| Brand | ADIDAS |
| Product / Service | TRAINING |
| Category | C05. Transit |
| Entrant | TBWA\SHANGHAI, CHINA |
| Entrant Company: | TBWA\SHANGHAI, CHINA |
| Advertising Agency: | TBWA\SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Edmund Choe | Chief Creative Officer |
| John Merrifield | Executive Creative Director |
| Yan Chay (Group Creative Director) | Creative Director |
| Alex Avis/Kevin Zhu | Copywriter |
| Ken Li/Popo Jin/Yan Chay | Art Director |
| Ben Ingham/Jimi Fu | Photographer |
| Michael Donohue | Account Supervisor |
| Doris Zhang/Joanna Zhao | Producer |
| Zelia Bao | Account Manager |
| Zelia Bao | Account Manager |
Sports equipment was placed in areas where commuters waited, these adverts invited commuters to use their ‘wasted time’ for exercise. Punch bags were constructed on subway platforms, speed bags were installed at bus stops, and exercise bikes were placed in bus stands.
You spend nearly 1824 minutes a year waiting for your next train. Don't waste your wait, throw a few punches.