| Title | THE GREAT CRUSADE |
| Brand | QANTAS |
| Product / Service | AIRLINE |
| Category | C04. Stunts & Live Advertising |
| Entrant | WONDER Sydney, AUSTRALIA |
| Entrant Company: | WONDER Sydney, AUSTRALIA |
| Advertising Agency: | WONDER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Glen Condie | Creative Director |
| Glen Condie | Copywriter |
| Adrian Popek | Account Supervisor |
| Adrian Popek | Producer |
| Sarah Jayes | Account Manager |
| Luke Hannan | Planner |
| Sarah Jayes | Account Manager |
| Luke Hannan | Planner |
The Great Crusade was a convoy of branded camper vans following the Qantas Wallabies all over New Zealand during the RWC. Experiencing the best of NZ by day and Rugby and parties by night. We hired 25 large camper vans branded them Qantas Wallabies – The Great Crusade, complete with the team’s player images. An online promotion was created to win a camper for you and a friend. Enter uploading a video proving you are a fanatical Wallaby supporter. 100 winners selected over 3 waves. A 21 episode mockumenatry series created, produced and released over 35 days. Multi platform distribution - Digital, TV, Mobile and In-flight TV for people to follow The Great Crusade. The comedy series was nominated for an International Emmy Award.