SOBER COASTER

TitleSOBER COASTER
BrandCARLSBERG SINGAPORE
Product / ServiceCORONO
CategoryC01. Bars & Restaurants
EntrantTBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE
Entrant Company:TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE
Advertising Agency:TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE

Credits

Name Position
Gary Steele/Hagan De Villiers Creative Director
Hagan De Villiers Copywriter
Gary Steele/Daphne Tann Art Director
June Wee Account Supervisor
Jamie Lee Advertiser's Supervisor
Sidhaesh Subbrahmanyam \ Beryl Chua Account Manager
Sidhaesh Subbrahmanyam \ Beryl Chua Account Manager

Execution

These specially-made coasters require condensation from the Corona bottle to work. So it was important that the coasters were used in humid conditions and not in air-con. They were therefore distributed to bars in Singapore that have outdoor sections. When enough condensation from your Corona saturates the coaster, the paper stock beneath shows through more, exaggerating the drop shadow design around the logo to make it looked blurred. A gentle reminder that you might feel great, but you probably wouldn't drive so great.