| Title | DRINK DRIVE ILLUSION |
| Brand | SINGAPORE ROAD SAFETY COUNCIL |
| Product / Service | ANTI-DRINK DRIVING |
| Category | C01. Bars & Restaurants |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Neil Johnson | Chief Creative Officer |
| Joji Jacob | Executive Creative Director |
| Thomas Yang | Creative Director |
| Adrian Yeap | Copywriter |
| Khoo Meng Hau/Kenny Foong | Art Director |
| Chee Kean Lee/Allan Ng (The Republic Studios) | Photographer |
| Anthony Wan/Sim Yun Ying | Account Manager |
| Anthony Wan/Sim Yun Ying | Account Manager |
| Yuan Jia/Rainer (Digitalis)/Profoto Digital Services/St James Holdings Pte Ltd | Other Credits |
To illustrate the physiological effect of alcohol, we employed an optical illusion at a place where we could have the complete attention of men the restrooms of pubs and clubs. When viewed straight on, the poster shows a car in the distance. However when seen from the side, the car is now dangerously closer to the viewer clearly demonstrating how alcohol can severely affect your judgement.